Why Add FAQs to Your Pages?
FAQ sections serve a dual purpose: they answer common user questions, improving time-on-page and reducing bounce rate, and they help Google display rich FAQ snippets in search results. FAQ rich snippets can nearly double your effective search result size, significantly improving CTR without a ranking change.
Adding FAQPage JSON-LD schema markup tells Google the structure of your Q&A content. This is what enables the expandable FAQ accordion in search results.
FAQ
Does Google always show FAQ rich snippets?
No. Google shows FAQ snippets selectively based on relevance, schema implementation quality, and current index status. Correctly structured JSON-LD FAQPage schema gives your page the best chance of being shown as a rich result.